Click under either “Search” or “Retargeting” in the left-hand menu, then click “programs.” Once you see the list of programs, select which campaign you want to view analytics for. You can see a handful of metrics for the campaign.
Data Definitions
- CTR: Click Thru Rate, which stands for the percentage of ad viewers who click on your ad upon seeing it. High CTR is a good thing! This means your ad is engaging and relevant!
- CPC: Percentage of engagement rate, or people who interact with an ad by liking, sharing, or commenting. High engagement rate = low CPC. Low CPC is a good thing! This means your ad is compelling and resonates with your target audience!
- CPL: Percentage of your conversion rate, or people who complete a desired action, such as filling out a form within your ad. High conversion rate = low CPL. Low CPL is a good thing! This means your ad is effective at driving engagement, and gets you leads for future business!