Digital Campaign Builder (DCB) is designed to simplify ad creation and management for the majority of agents we support. Platforms like Google and Meta can be complex and time-consuming to manage directly — DCB removes that friction by offering an easier, more streamlined experience.
That said, if you're part of an experienced team with a strong understanding of digital marketing — or if you have a dedicated marketing professional who knows how to manage campaigns on Google or Meta — you're absolutely welcome to run your ads outside of DCB.
DCB is here to help most agents succeed quickly and easily, but for those who need full control and customization, managing ads directly is also supported.