Tip: Start Small
If you’re a beginner, try an average daily budget of $10 to $50. Check your account daily after applying a new budget to see your campaigns have performed. Evocalize is recommending something in the middle based on what we see in the industry.
To ensure your campaign has sufficient budget to drive more conversions, your average daily budget should be set to 10 times the value of your target CPA, or $100 per day, per ad group - whichever is higher.
For any ad campaign that is set-up for on-site leads, our recommended minimum spend per month with this type of Blueprint is around $850-$1040 which comes to about $28/day in spend (on the low end). On-site leads are typically more expensive because there are more steps involved (user has to click, go to the page, fill out form, etc.) vs. in-platform leads see less friction.
Keep in mind that when you launch a campaign, it goes into a learning stage that lasts up to two weeks. While you can make changes to your budget during this time, the recommendation is waiting because the campaign is gathering data that will help performance in the future. The data that you will see is the number of clicks, how many people see your ads, leads, etc.
Recommended Monthly Budget for Each Blueprint (for best ROI):
- Social Retargeting: $500
- Web Retargeting: $500
- Google Search | Brand Keywords: $850
- Google Search | Geolocation Keywords: $850