- Recommended resolution should be higher than 1080 pixels by 1080 pixels
- Image ratio: 1.91:1 and 1:1
- Suggested character length on the primary text should not exceed 125 characters to avoid text truncation
- Suggested headline character length should be 40 and description character length should be 30.
- Image upload supported file: JPG or PNG
- File size should not exceed 30MB
Video Specs for Meta campaigns:
- Maximum File Size: 90MB
- Minimum Width: 120 pixels
- Minimum Height: 120 pixels
Video Best Practices for Meta campaigns:
- Keep it short and sweet: Attention spans are short on social media, so keep your video ad to 15-30 seconds in length. Be sure to have the most important information in the first few seconds of your video.
- Grab attention quickly: You have just a few seconds to grab your audience's attention, so make sure your video starts with a strong hook that's relevant to your target audience. Use visuals or messaging that will resonate with your audience right away.
- Tell a story: Use your video to tell a story about your brand or product. Storytelling can be a powerful way to connect with your audience emotionally and build brand loyalty.
- Design for sound off and delight with sound on: Most users have videos default to play without sound. When possible, overlay closed captioning so that your message can be conveyed when the user has their volume off. But delight them when they are viewing with the sound on.
- Optimize for mobile: Many people use social media on their mobile devices, so make sure your video is optimized for mobile viewing. Use clear visuals and easy-to-read text so that your message is easily conveyed on smaller screens.
- Include a clear call-to-action: Make sure your video has a clear call-to-action that tells viewers what you want them to do next. This could be visiting your website, making a purchase, or subscribing to your newsletter.