Blueprints are ad campaigns. Your blueprints are designed to run on a subscription model, meaning they run until you cancel them, and they must run for at least 30 days (2 billing sequences) prior to cancellation. Cancellation is user responsibility. There are 8 blueprints you can use to start an advertising campaign:
Lead Generation
Social Ads
-
Social Retargeting - display smart ads on Facebook and Instagram to those who have visited your website and retarget a manually uploaded audience list.
-
Video on Social - target an uploaded audience or geography using video on Facebook and Instagram.
-
Listings on Social - showcase your listings to a geography with a description and photo carousel on Facebook and Instagram.
-
Agent Recruiting on Social - target agents to recruit to your brand using an uploaded audience
Brand Awareness
Social Ads
-
Brand Ad on Social -general purpose ad to maximize views for Facebook and Instagram targeting a geography
Web Ads
-
Brand Adwords for Google Search - sponsored search results for phrases that include (but are not limited to) the name of your brand (e.g. “Future Real Estate homes for sale”).
-
Web Retargeting - place ads online (blogs, news, etc.) that reach those who have visited your website and by a selected geography
- Geo-based Adwords for Google Search - sponsored search results based on location, (e.g. “homes for sale in mountain view”) in Google search results.
- You can access Digital Campaign Builder via your OKTA dashboard or by visiting https://campaign-builder.side.com.
- For general support questions after reading the FAQs, please contact success@side.com.
- Curious about ways to optimize your ad performance? See our Best Practices HERE