We recommend writing a short blurb about your local market to show that you’re a neighborhood expert. You may also talk about upcoming events or announcements.
When you get into the meat of the market updates, you can start at the national level, and then offer details about your local market in comparison.
Make sure you explain what that means to your reader, or why they should care about it!
We also have a great template to get you started if you aren’t feeling creative. You can plug in your applicable verbs and numbers based on your market.