Lender Co-Marketing (as a Side partner)
What is Lender Co-Marketing?
Co-marketing is a partnership approach to digital advertising where two professionals that are complementary business partners (ie an agent and a lender) collaborate to create, fund, and manage marketing campaigns together. Through Digital Campaign Builder, you can team up with a lender to share costs (50/50 split), combine your brands, and reach more potential customers.
- Cut advertising costs in half - Instead of paying $200 alone, you pay $100
- Strengthen professional relationships through shared investment
- Stay compliant with regulations like RESPA
- Receive quality leads from highly-targeted campaigns
Who can I co-market my ads with?
Co-marketing is designed for professionals in the housing industry, specifically real estate agents partnering with mortgage loan officers.
What ad types is co-marketing available for?
Co-marketing is only available for the Single Property Ad currently.
How do I invite a loan officer to co-market an ad with me?
First select the Single Property Ad blueprint (available via the 'co-marketing' filter). After choosing your listing and editing details as usual, complete the 'Branding & Compliance' section with your headshot, logo, brokerage name, license number, and phone number.
On the billing page, you can invite a co-marketing partner by clicking 'Invite Co-Marketing Partner.' You would enter the partner's name, email, and optional message. The payment section automatically updates to show the split cost between partners.
Clicking 'Submit to Co-Marketing Partner' sends the invitation. The co-marketing partner has 5 days to accept—if they decline or don't respond, the order cancels with no charges. If accepted, both parties are charged 50% of the total budget and the ad goes live.
Screenshots below:
How does the 50/50 payment split work with co-marketing?
- Each partner pays exactly 50% of the total campaign budget
- Payments are processed immediately upon program acceptance
- Both partners must complete payment for the campaign to launch
- The split is mandatory and cannot be modified (for RESPA compliance)
Is Co-Marketing RESPA compliant?
Yes! The platform was specifically designed with RESPA compliance in mind:
- Mandatory 50/50 cost splits ensure equal value exchange
- Equal prominence in advertising materials
- Shared lead access and reporting
For co-marketing, can the lender contribute more than or less than 50%?
No, due to RESPA compliance, it has to be 50/50.
Can I co-market with multiple lenders?
Yes! You can invite any lender and maintain multiple active co-marketing relationships, but it’s one lender per specific ad. Practically this means that an agent could launch several ads for the same property, all co-marketed with different lenders - but per ad, they can only co-market with one lender.
How can I find new co-marketing partners?
Currently, co-marketing requires existing business relationships with lenders - such as lenders you or your team already work with.
What makes co-marketing different from referral arrangements?
Co-marketing is NOT a referral arrangement. It's a collaborative advertising partnership where:
- Both partners invest equally in marketing
- Both brands appear together in ads
- Both partners receive leads and performance data
- Equal risk and equal reward structure
How can I ensure the best co-marketing experience?
Before Sending:
- Ensure you have a good working relationship with your partner
- Confirm the budget fits your marketing spend
- Have required business information ready
- Verify you can handle potential leads from the campaign
During Campaigns:
- Monitor performance weekly during active campaigns
- Respond promptly to leads
- Maintain communication with your partner
For Ongoing Success:
- Use both email AND text notifications for leads (in lead notification settings)
- Save important emails (invitations, receipts, confirmations)
- Document program performance for your records
- Plan ahead for program changes rather than mid-campaign modifications
Lender Co-Marketing (as a Lender)
As a guest lender, what information do I need for setup?
Personal Information:
- Full professional name
- Phone number and email address
- Professional headshot
Business Information:
- Company/brokerage name
- Company logo
- Phone number
Licensing Details:
- Real estate license number (for agents)
Do I need to know about digital marketing?
No! The platform handles all technical aspects. You just need to:
- Provide your business information and photos
- Pay your portion
- Follow up with leads
What can I do as a lending partner who was invited to co-market in Digital Campaign Builder?
At the high level, lenders only see the data related to the program they are co-marketing, and they won't see any other programs that an agent is running. Lenders don't have access to launch ads independently with DCB, just to the programs that they are co-marketing..
You CAN:
- View all program performance data and analytics
- Receive and manage leads from co-marketed programs
- Update your profile information (affects future ad creative)
- Cancel active programs (affects both partners)
- Manage payment methods for subscription programs
You CANNOT:
- Create new co-marketing programs (only hosts can initiate)
- Modify campaign budgets, targeting, or creative
- Change the 50/50 payment split
- Access detailed advertising platform settings
How do I access my programs after accepting?
- Use the magic link login system with your email address
- Access the platform anytime to view performance data
- You'll also receive email notifications for leads and updates