DCB: Linking Your Facebook Business Page

Linking Your Facebook Business Page

A deep-dive guide for agents and admins on connecting Facebook to Digital Campaign Builder.

Why You Need a Facebook Business Page

A Facebook Business Page is required by Meta to run any advertising on Facebook or Instagram — this includes all DCB campaigns that run on those platforms. Without one, your Meta ads cannot go live.

The good news: you don't need to create or manage your own page if you'd prefer not to. Side provides a default option that lets you start running ads right away.

Your Two Options

Option A — Use Side's Unbranded Page Recommended for Beginners

Your DCB account comes pre-linked to a Facebook Business Page managed by Side. This page has no Side-specific branding — your ads look and perform exactly the same as they would with your own page.

No setup required — it's already connected
Leads flow directly into your DCB account as normal
Ad performance is not impacted
Best choice if you don't have a Facebook Business Page or don't want to manage one

Option B — Link Your Own Facebook Business Page

If you have an existing branded Facebook Business Page, you can connect it to DCB so your ads display your own branding.

Before you attempt to link your page, confirm you have:

Admin access on the Facebook Business Page itself
Admin access on the Business Manager account associated with that page

Important If an assistant or marketing person created your page, they may be the admin — not you. Confirm with them that you have admin access on both the page and the Business Manager account before trying to link. Missing either one will cause the connection to fail.

Creating a New Facebook Business Page

If you don't have a Facebook Business Page yet and want to create one to use with DCB, follow these steps:

Log into Facebook with your personal account.
Click the menu (grid icon) in the top right corner, then select "Page."
Choose a page name (typically your team or brand name) and select "Real Estate Agent" as your category.
Complete the page setup — add a profile photo, cover photo, and business description.
Navigate to Business Manager (business.facebook.com) and add your new page to your Business Manager account.
In Business Manager, go to Page Roles and confirm you are listed as an Admin.
Return to DCB and link your page from the Assets section (see Linking Your Page below).

Facebook's Official Guide: Create a Business Page

Step-by-step instructions directly from Meta for setting up a new Business Page.

How to Add Roles on Your Business Manager Account

Grant yourself or others admin access within Meta Business Manager.

How to Grant Page Permissions

Manage admin and editor permissions directly on your Facebook Business Page.

Linking Your Page in DCB

Once your Business Page is set up and you have admin access confirmed, connect it to DCB using either of these methods:

Method	When to Use	Steps
From a Blueprint	When setting up a new campaign and prompted to connect a page	During blueprint setup, you'll see a prompt to link your Facebook Business Page — follow the on-screen steps to connect it.
From the Assets Section	When setting up your page ahead of time, before launching a campaign	In DCB, navigate to Assets in the left-hand menu, select Facebook Pages, and follow the prompts to connect your page.

Having trouble linking? If you run into errors during the linking process, fall back to Option A — Side's unbranded page is already connected and your campaigns will run normally. Contact help@side.com to investigate the issue with your own page separately, without delaying your campaigns.

Unlinking a Facebook Business Page

If you need to remove a Facebook Business Page from your DCB account:

Go to {your-domain}/#facebook/pages in your DCB account.
Find the page you want to remove and click "View Page Details."
Scroll to the bottom of the page details and click "Unlink."
Click "Unlink" again to confirm.

Cannot Unlink? If a page has active ad campaigns running, it cannot be unlinked until those campaigns are either cancelled or have finished running. From the Page Details view, you can see all active orders associated with that page and navigate directly to each one.

Troubleshooting

I'm getting an error when linking my Business Page

Confirm you have admin access on both the page and the Business Manager account. If both are confirmed and you still see an error, contact help@side.com and use Side's unbranded page in the meantime.

My page linked but my ads aren't going live

Ensure your Business Manager account is verified and in good standing with Meta. Restricted or flagged Business Manager accounts will prevent ad delivery regardless of page connection.

Someone else manages my page — how do I get admin access?

Ask your current page admin to grant you the Admin role in Business Manager under Page Roles. You cannot link a page without admin-level access on both the page and Business Manager.